Content Blocks

Common uses:

• Page introductions
• Descriptive content
• Policy or informational text

Best practices:

• Keep paragraphs concise and readable
• Use headings to establish hierarchy
• Maintain consistent spacing between elements

Common uses:

• Highlight key initiatives or campaigns
• Showcase visuals with contextual information

Best practices:

• Ensure media supports the message, not distracts from it
• Provide alternative text for accessibility
• Maintain consistent aspect ratios

Common use cases:

• Feature sections
• Service highlights
• Promotional content

Best practices:

• Maintain clear visual balance
• Limit the number of elements per block
• Keep calls to action focused and intentional

Common use cases:

• Call-to-action sections
• Navigation highlights
• Next-step guidance

Best practices:

• Use clear, action-driven labels
• Avoid overwhelming users with too many actions
• Place actions consistently within the block